Made of Outliers

MAY 09 2019
Lisbon, Portugal

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GAMIFY EUROPE 2019

We all know how easy it is to promote achievements and engagement levels, but when it comes to sharing actual numbers and results, things have had a tendency to stay muted.

This is where Gamify Europe proposes to change the trend, by showcasing the Outliers - i.e. the ones that have the numbers to back the bragging rights - and focusing on their stories and key takeaways.

In an effort to break the status quo, we are challenging gamification actors and corporate decision makers to focus on the facts and highlight how game thinking has impacted their organization or their clients’ key business results.

Join us on the 9th May at Lispolis, Lisbon, and experience gamification as never before!

May 09 · 09:30h
to 18:00h

Venue

Fórum Tecnológico
LISPOLIS - Lisboa Estrada
do Paço do Lumiar 44
1600-546 Lisboa
www.lispolis.pt

2019 Gamify Europe - May 09

Talks
Workshops
What
Venue
Speaker

Speakers 2019 edition

RUI CORDEIRO

Paving the Way Forward as Area Lead @ Worten, Portugal

WORTEN WINNERS

Retail Sales Teams

David Balfour

Co-Founder @ Lightblue, Dubai

Adidas

Brand Activation & Events

Ricardo Lopes Costa

Founder, President and CTO @ Funifier, Brazil

Caixa Económica Federal

Banking & Finance

Jari Kloppenburg

Strategist @ Steam, The Netherlands

#CrimeDiggers

Employer Branding & Public Sector

Telmo Silva

Founder and CEO @ Grow uP eSports, Portugal & Macau

Grow uP esports, Girl Gamer

esports

Manuel Pimenta

Human Experience Sherpa & CXO @ Fractal Mind, Portugal

Emerging Trends to Level Up Your Gamification

The future…

João Dinis

Office Coordinator @ Cascais Ambiente

WASTE4THINK

Environment & Smart Cities

Pedro Moita

Associate Professor @ ESHTE

MADEIRA SPECIALIST

e-Learning & Tourism

Alessandro Antonini

People Advisory Services @ EY

GAMIFICATION’S PRO & CONS

New Corporate L&D Service Models

Location and
Transportation

ADDRESS

LISPOLIS - Estrada do Paço do Lumiar 44
1600-546 Lisboa

DRIVING

Lispolis is located less than 5 minutes from Eixo Norte-Sul [exit Telheiras] and Segunda Circular, the main highways of Lisbon, thus guaranteeing easy access to any part of the city, center, periphery or entrance / exit, as well as any other important road interface.

PUBLIC TRANSPORTATION

Metro - the nearest metro station is Carnide [Blue Line, about 15 minutes’ walk].

Metro + Bus - buses 703 [schedule] and 747 [schedule] stop less than 1 minute [walk] from LISPOLIS, at the INETI and Bairro Horta Nova stops, and stop next to the Ameixoeira and Lumiar [703] and Campo Grande, Telheiras and Pontinha [747].

Gamify Europe Training

Design Thinking Intensive Bootcamp

JUL 3, 4 - Lisbon • OCT 16, 17 - Porto

2 Days [16 Hours]

Gamification 101

JUL 9 - Lisbon • SEPT 26 - Porto

1 Day [9:00h to 18:00h]

Gamification Intensive Bootcamp

OCT 23, 24 - Lisbon • NOV 19, 20 - Porto

2 Days [16 Hours]

Lots more to come. Stay tuned!

Main Partner

Sponsors

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Ricardo Costa

Founder, President and CTO @ Funifier, Brazil

About

Ricardo is Founder, President and CTO at FUNIFIER, the largest international engagement solutions provider to the corporate world. With more than 20 years of IT experience, he's a pioneer in the gamification industry by developing the FUNIFIER GAMIFICATION PLATFORM, which has been used by many companies from several countries, from startups to Fortune 500 companies such as Coca-Cola, Adidas, PepsiCo, ING Bank, Worten, Banco do Brasil, Caixa Econômica Federal, Batelco and JBC. Millions of people are engaged every day through FUNIFIER GAMIFICATION PLATFORM, generating billions of dollars of profit for FUNIFIER customers.

Talk

Ricardo from Funifier will be at Gamify Europe'19 to show how a Bank has used gamification to boost its recurring net income by billions of dollars. He will reveal the challenges and the details of how to build gamification strategies that really generate results in large corporations.


Links

Alessandro Antonini

People Advisory Services @ EY

About

Alessandro is a EY People Advisory Services manager with a deep background in Learning & Development, Employee Experience and Gamification. Since 2011, Alessandro works to enable and speed up the Business Transformation of Client Firms, starting from the enhancement of the People who work there as primary asset and driver of any learning and innovation process, both inside and outside the Organization's boundaries. His efforts have been entirely focused on trying to enhance Corporate L&D as a transformative lever enabling learning processes and innovation on three levels: individual, groups and society, through multi-disciplinary integration of: Work Psychology, Human Resource Management, Service Design e Internal Marketing, within the most recent perspective of the Employee Experience Management.

Talk

Alessandro will be at Gamify Europe’19 discussing New Corporate L&D Service Models as well as Engagement Levers for each Service Model. He will also share a couple of Gamification Cases [that he’s keeping under his sleeve for the time being] along with Gamification’s Pro & Cons.


Links

Rui Cordeiro

Paving the Way Forward at Worten Portugal | Area Lead @ Worten

About

With vast experience working in several companies in Portugal and a two-decade career in the international gaming industry as designer, Rui believes in improving all experiences of our day-to-day life. Aware of the power of games and their fantastic transformative ability, he believes that, soon, gamification will be the norm to deal with these issues. A firm believer in people-centered solutions he vibrates with demanding challenges. Rui is a Game Master who knows that gamification and design thinking are the tools that are changing the world. And he is an active part in this change.

Talk

Rui Cordeiro will be at Gamify Europe'19 discussing what it takes to keep a gamification project not only successful, but still growing after 5 years.


Links

Pedro Moita

Associate Professor @ ESHTE

About

Pedro Moita is an Associate Professor at ESHTE (Estoril Higher Institute for Tourism and Hotel Studies) with a background in computer science and tourism. He has worked and developed projects in the ICT applied to the tourism business and training. At ESHTE he has held several positions: Director of the Hotel Management Course; Vice-President of the Pedagogical Board; Member of the Scientific Board; Member of the General Council; Advisor to the Presidency for ICT areas. Throughout his academic career he has worked at other higher education institutions: Higher Institute of Police and Homeland Security (ISCPSI); Catholic Porto Business School (UCP); Nova Information Management School (UNL). He was the Managing Partner of Capital Hotels and Advisor/Consultant to several tourism companies, among them, The Lisbon Tourism Association - Visitors & Convention Bureau. Currently he is developing some projects of e-learning using Gamification strategies.

Talk

Pedro's presentation will approach the project Madeira Specialist and its strategy to train Portuguese Travel Agents and Tourism Professionals to get knowledge and skills on working, or commercializing, the Madeira Tourism Destination. With this main goal, Estoril Higher Institute for Tourism and Hotel Studies (ESHTE), Portuguese Association of Travel Agencies and Tourism (APAVT) and Madeira Promotion Bureau (APM), have developed this project based on a gamification e-learning solution.

Jari Kloppenburg

Strategist @ Steam, The Netherlands

About

Jari Kloppenburg is a Strategist at Steam, the leading Employer Branding agency in the Netherlands. Steam have created effective recruitment advertising campaigns and desirable Employer Brands for the last 25 years. With a Master’s degree in Social Psychology, Jari’s expertise is to combine scientific knowledge in human behaviour with creative ideas that make for inspiring communications. His vision of Employer Branding is much more than just recruiting new colleagues, it’s a powerful tool to transform co-workers into engaged professionals. Jari strongly believes that Employer Branding is a core part of business success.

Talk

In his presentation Jari will tell the story of how to recruit highly educated IT professionals for the national police force. He will take you through the strategic process that led to the serious game #Crimediggers. An award-winning case in recruitment advertising that not only helped the national police force to recruit 150 new colleagues but also positively influenced the Employer Brand as a whole.


Links

David Balfour

Co-Founder @ Lightblue, Dubai

About

"David Balfour is the Co-Founder of LIGHTBLUE and has been working in the events, sponsorship and activations arena since 1999. Founded 11 years ago LIGHTBLUE is a creative experiential agency built for the now. A pioneer in the experiential field, the agency believes in human intelligence and embraces creative courage. LIGHTBLUE’s talent is to connect brands with existing or emerging audiences and accelerate growth. Current agency clients include COTY, Richemont, PlayStation, Bacardi, and the Estée Lauder group."

Talk

David will be at Gamify Europe’19 to unveil the perks of gamification in brand activation and how this can be the difference that makes a project. Count on him for colourful examples and lots of inspiration.


Links

João Dinis

Office Coordinator @ Cascais Ambiente

About

João Dinis has been developing solutions to promote local sustainability in the City of Cascais. He promotes innovative processes with a strong emphasis on public and stakeholder engagement. Further work ensured the increase of efficiency in environmental solutions (such as public space design and urban planning). He is the manager of the local strategy for climate change where partnerships and stakeholders are brought together to help the definition of a comprehensive roadmap towards a resilient municipality. The design of the strategy, action plans and planning instruments are ensured by a multi-specialist and multi-institutional team.

Talk

João Dinis will be unveiling the European program “H2020 – Waste4Think – eco-solutions to drive innovation” to better illustrate how gamification and its applications can increase environmental behavior in waste production and separation in local communities.


Links

Telmo Silva

Founder & Chief Executive Officer @ Grow uP eSports

About

Telmo lives and breathes in the digital realm. Passionate and resilient, he dedicates himself to every single project that he is part of, in Portugal or around the World. Entrepreneur and Marketer, he is the founder and CEO of Grow uP eSports, a prestigious Electronic Sports Association, that is pioneering the industry in Portugal since 2002. He is also the co-founder of the tech company Virtualmente and manager and educator of CESIM Portugal. In between, he found the time to take on a degree in Marketing Management and a Masters in Customer Service Management.

Talk

Telmo will be exploring the evolution of esports and how Grow uP eSports gamified its processes within and outside the Association as well as GIRLGAMER’s development and impact in the esports industry.


Links

Manuel Pimenta

Human Experience Sherpa & CXO @ Fractal Mind, Portugal

About

Manuel Pimenta is Human Experience Sherpa at Fractal Mind, the most experienced Portuguese company in the gamification domain, developing digital products and services for organizational, social and institutional contexts. With a background in software development, for the past six years he's been tackling human engagement challenges using the powers of gamification. He's a Design Thinking and Gamification coach, a scout leader and a writer in denial. And he believes that gamification will change the world.

Talk

Manuel will be at Gamify Europe'19 to talk about how gamification can leverage other established and emerging trends like AI, machine learning, VR or blockchain to level up on engagement.


Links

Does anyone know the ultimate guide to Storytelling?

We know who does! And they will be discussing and revealing how storytelling can change behaviours and engage people.


Micael Sousa, Researcher in serious games and planning @ Universidade de Coimbra

Nuno Bernardo, CEO @ beActive Media

João Moura, Chief Inspector @ Polícia Segurança Pública


A debate moderated by Ana Pimentel, Journalist @ Observador.

Ricardo Costa

Founder, President and CTO @ Funifier, Brazil

About

Ricardo is Founder, President and CTO at FUNIFIER, the largest international engagement solutions provider to the corporate world. With more than 20 years of IT experience, he's a pioneer in the gamification industry by developing the FUNIFIER GAMIFICATION PLATFORM, which has been used by many companies from several countries, from startups to Fortune 500 companies such as Coca-Cola, Adidas, PepsiCo, ING Bank, Worten, Banco do Brasil, Caixa Econômica Federal, Batelco and JBC. Millions of people are engaged every day through FUNIFIER GAMIFICATION PLATFORM, generating billions of dollars of profit for FUNIFIER customers.

Workshop

In this hands-on workshop, you will implement a real gamification strategy using FUNIFIER GAMIFICATION PLATFORM, the most powerful engagement tool in the world. You will learn how to set up game techniques, integrate your gamification with other systems, and present feedback to your players.


Links

Carla Fonseca

Experience Design Director @ Millennium BCP Bank • Post-graduation Professor of Customer Experience, Design Thinking and Culture of Innovation

About

Carla has been designing financial solutions for 10 years now and she's in love with her work. For the past three years she has been in charge of defining the Design Strategy of the Digital channels of Millennium bcp Bank and ensuring that they launch solutions that help and improve the way the users deal with their money. She is also a teacher in the areas of Design Thinking, Customer Experience, Culture of Innovation and User Experience. During her career she has collaborated with some national and international brands and organizations like TedTalks, EDP, Fundação Champalimaud, Accenture, McKinsey, Beta i, Ignite and Fnac. Typography enthusiast, graphic facilitator, Lindy hopper and totally addicted to stationery. Whatever makes her smile. She is on it.

Workshop

In this workshop we’ll learn what to focus on and what not to forget when solving digital experience problems. From the why to design together to the double diamond and how to validate your assumptions and results. We aim to cover it through practical exercises that translate the theory along the way. By the end of the workshop you will have your own functional low fidelity prototype of digital solution. Expected outcomes: Know how to create value for your user How and when to test with users Design thinking basics Double diamond Trust, no judgement and Co creation Ideation and brainstorming Lean Processes Prototyping

Nuno Bernardo

Writer, Producer and Director @ beActive

About

Nuno Bernardo is an award-winning and Emmy-nominated writer, producer and director and a bestselling book author. As TV producer and showrunner, Nuno Bernardo created and produced Beat Generation, Flatmates, the Kidscreen Award-winner Aisling’s Diary, and the Emmy-nominated TV series Final Punishment, Beat Girl, and Collider. Nuno also keynotes, lectures, writes and runs workshops around the world about the changing landscape of the entertainment industry, audience development strategies, transmedia storytelling and online video. Gabriel is his feature film directorial debut and hit the big screen in March 2019.

Workshop

Stories are the backbone of any entertainment product including videogames. They provide characters, motivation, context and goals. They improve the experience connecting audiences at an emotional level. On this session, Nuno will present how stories are a key element when building an interactive experience or game.

João Moura

Chief Inspector @ PSP

About

João Moura, 34 years old, born in Lisbon. Public Security Police (PSP) Chief Inspector. With a Master thesis in Communication and Institutional Image, began his professional course with leadership functions in Police stations and high risk policing regarding football stadiums of SLBenfica and SportingCP but the passion for communication, creativity and digital made him arrive at the Communication cabinet of PSP in 2013. With the mission of broadcast the image of the institution in social media, audiovisuals, in partnerships with stakeholders and public marketing, as like implementing strategies of communication and presence on the media to spread and inform the Police everyday work in a creative, innovative and disruptive way. He is the social media manager of PSP Facebook, the most followed in Portugal in the public sector, and also Instagram and other digital platforms. Responsible for creating content for all these platforms.

Workshop

João Moura will be giving a workshop on the importance of Storytelling when promoting and building a Brand on Social Media. With his expertise working with the Portuguese Police [PSP], João will underline the main considerations when speaking on behalf of a Public Institution.

Design Thinking Intensive Bootcamp

Summary

"This intense 2 day workshop is intended to communicate, in a practical manner, the foundations of Design Thinking, focusing on not only the iterative design process but also the empathy and prototyping tools that are essential to the methodology. A practical case study will be used to provide context to the session and it’s expected that participants utilize DT tools to address and solve the design challenge for the duration of the 2 days. More than an innovation process, Design Thinking is an essentially exploratory process that starts from a problem to a final project, solution or strategy. This workshop is intended to be a hands-on initiation to Design Thinking. To understand the whole process, we understand that students must go through it, exploring and solving a real challenge. For two days, different methodologies, tools and frameworks applied to the practical challenge in question will be explored on the ground."

Target Audience

Strategic decision makers, project or product managers, innovation professionals and other relevant employees from an organization.

Includes

Workshop | Coffee Breaks [morning and afternoon] | Lunch | Workshop Certification | Design Thinking Beginners Set

About the Instructor

Manuel is passionate about using mechanics and game dynamics to solve problems and captivate people and has spread the magic in domains such as eLearning, organizational engagement and ideation in recent years. He is a coach of Design Thinking and Gamification, an avid gamer, scout leader, blogger and a musician in denial. Ultimately, he is a firm believer that games and gamification are going to change the world.

Agenda

Design Thinking 101 | Super Gift Giving | Context Mapping | Envisioning | Goal Setting | Empathy Techniques | Personas | Point of View | Problem Definition | Ideation | Idea Selection | Prototyping and Testing | Storyboarding| Pitching and Feedback


Venue

Lisbon - 3 & 4 July
Porto - 16 & 17 October

Price

TBA

Gamification 101

Summary

"This intense one-day workshop aims to give participants some basics of gamification, with a special focus on the design process and the importance of the methodology and its iterative character. We will approach the world of games and the permeability of their mechanics to the ""real world"" as well as some of the underlying psychological principles. We will also give you some strategies for profiling players and how they can help you choose the mechanics to apply. The format of the workshop will be based on a principle of learning through practice, having a practical relationship with theory of 70/30. In the end, the participants will have worked together on a concrete engagement challenge, producing a draft of a gamified solution to address it."

Target Audience

Strategic decision makers, project or product managers, innovation professionals, other relevant employees from an organization and gamification enthusiasts.

Includes

Workshop | Coffee Breaks [morning and afternoon] | Lunch | Workshop Certification | Gamification Beginners Set

About the Instructor

Manuel is passionate about using mechanics and game dynamics to solve problems and captivate people and has spread the magic in domains such as eLearning, organizational engagement and ideation in recent years. He is a coach of Design Thinking and Gamification, an avid gamer, scout leader, blogger and a musician in denial. Ultimately, he is a firm believer that games and gamification are going to change the world.

Agenda

Gamification 101 | Game Redesign | Goals and Metris | Player Profiling | Intro to the Player Journey | Brainstorming | Prototyping and Storytelling | Pitching and Feedback


Venue

Lisbon - 9 July
Porto - 26 September

Price

TBA

Gamification Intensive Bootcamp

Summary

"This intense two-day workshop aims to give participants some basic and advanced gamification notions, focusing not only on the iterative design process, but also on the empathy and prototyping tools essential to it. We will approach the world of games and why the permeability of their mechanics to the ‘real world’ as well as some of the underlying psychological principles. We will also give you some strategies for profiling players and how they can help you choose the mechanics to apply. We will also work with some prototyping and user testing tools. The format of the workshop will be based on a principle of learning through practice, having a practical relationship with theory of 70/30. In the end, the participants will have worked together on a concrete engagement challenge, producing a draft of a gamified solution to address it."

Target Audience

Strategic decision makers, project or product managers, innovation professionals, other relevant employees from an organization and gamification enthusiasts.

Includes

Workshop | Coffee Breaks [morning and afternoon] | Lunch | Workshop Certification |Gamification Beginners Set

About the Instructor

Manuel is passionate about using mechanics and game dynamics to solve problems and captivate people and has spread the magic in domains such as eLearning, organizational engagement and ideation in recent years. He is a coach of Design Thinking and Gamification, an avid gamer, scout leader, blogger and a musician in denial. Ultimately, he is a firm believer that games and gamification are going to change the world.

Agenda

Gamification 101 | Game Design Frameworks | Context Mapping | Goals and Metrics | The Science of Motivation | Empathy Techniques | Player Profiling Tools | Player Personas | Player Journey Drafts | Advanced Brainstorming | Prototyping and Testing | Storyboarding | Pitching and Feedback


Venue

Lisbon - 23 & 24 October
Porto - 19 & 20 November

Price

TBA